![]() When you are looking to attract prospects, you may create ads around your brand or content that will help them understand their problem (and position you as an expert).Now, consider how your Facebook strategy will differ based on who you are advertising to and where they are in their journey (and in your funnel). These customers can serve as brand advocates, singing your praises and recommending your product to their friends.Īs you learn more about your own audience, you may uncover different segments that will require different messaging. They’ve already purchased from you in the past and come back time and time again for more. They may just need a gentle push to finish their purchase. Shopping cart abandoners were so close to making a purchase.Landing Page visitors came to a specific landing page and are therefore probably interested in that particular product.They’re more likely to share your content on Facebook or make a purchase. Engaged blog readers like your blog and keep coming back for more.Lukewarm leads visited your website but didn’t engage, you may wish to use Retargeting to remind them that you are there, waiting in the wings, with the solution to their problems.Any new customers in the "prospects stage" are entering your funnel as warm leads because they are interested in your product.Here are a few examples of potential audience segments: This will allow you to make the right offers to the right people at the right time. Why does this matter to you as an advertiser? Because you will tweak your content, offers, verbiage, and Call to Action based on whatever stage of the customer journey your potential buyer is in.įinally, you’ll want to break your audience up into segments based on where they are situated in the customer journey. Consideration Phase (middle of the funnel).However, they generally fall into 3 categories: What steps do they take as they:įor each customer, this journey may be slightly different. Next, you’ll want to walk through the average customer journey. What keeps them up at night? How is their emotional state and what needs are they looking to have fulfilled? How do they identify themselves? The way they see themselves is often more important than how you see them (even if your view is more realistic). Once you understand who they are, you’ll want to take it one step further and understand how they think. Where do they live? (Both geographically and whether or not they own or rent).What does their family situation look like?.We get that you’re excited, but some pre-planning will help make your campaign much more successful.įirst, you need to understand who your customer is. What to Know Before you Set Up your Facebook Ad The question is, how do you advertise properly so the ROI is worth your time and money. Many have failed to understand who their ideal customer is and how to target the people they want to sell to.Īs a result, the question isn’t whether you should advertise on Facebook. Now, what you do need to know is that not all of those 3 million advertisers are successful. It’s an excellent way to reach your desired audience and inspire them to take action (ideally, purchasing your product). "Wait… then isn’t it oversaturated? Shouldn’t I advertise somewhere else?" There are so many advertisers on Facebook because it works. There are more than 3 million businesses actively advertising on Facebook. If you’re new to advertising on Facebook, this landscape may look like a frightening new frontier where no business has gone before… but it’s not. Without one, you might as well be tossing flyers off a bridge and hoping for the best. Like any marketing or advertising platform, you’ll want to go into this endeavor with a solid plan or strategy. With approximately 1.93 billion people using this social media platform each day, you’re bound to reach the audience you’re looking for. Ads are affordable and you have the ability to target your "ideal" customers. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment?Įven with all of the changes Facebook has undergone in the past few months, it’s still a great place to advertise your business. After all, there are so many different advertising and marketing options out there. When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck.
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